It's tempting to dismiss today's online tools and social networking sites as nothing more than fluffy toys and eye candy for Gen Y and Millennials. Big mistake! As I discuss in "Finding the Work You Love," the world is moving online and those who don't understand how to use today's tech tools are at a complete disadvantage when it comes to landing work. That's because networking and hiring is rapidly migrating from paper to pixels.
First of all, set up a LinkedIn account. Once you fill out a profile, it serves as sort of an online resume, complete with your background and work history. Increasingly, recruiters and hiring managers look for candidates on LinkedIn. It also allows you to connect with colleagues and friends. If they move or change jobs, you remain in touch. They may know of open positions or actually wind up looking for candidates themselves, if they start a new business. Moreover, LinkedIn let you view your friends connections. You may discover potential job opportunities and find yourself expanding your network.
Another outstanding tool is Facebook. It's not quite as career and job oriented as LinkedIn--but it's also a great way to stay in touch with a social and professional circle. In fact, behind all the fun and games lies some fairly powerful tools, including electronic business cards, opportunities for work related discussions, and posted links. A few employers, too, are now turning to the site to find talent.
Finally, check out Twitter, a rapidly growing microblogging site. It lets you post comments, information, and/or links up to 140 characters long. If you're looking to build a following in a particular domain--whether it's candy-making or yoga--it can help. In addition, Twitter can help you find others working in the same field or with similar interests. And like LinkedIn, some hiring managers and recruiters mine the site for prospects.
If you're looking for more information about these services (which are all free), search Google, Obviously, it's not as simple as just setting out your doormat and expecting visitors. Using these services effectively requires some effort--and expertise. But, for those willing to go social, the rewards can be considerable. You may land your dream job and find the work you love!
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